The RHS Chelsea Flower Show
A NEW APPROACH
After our win for Best in Category and Gold Medallists for Houseplant Studio at The RHS Chelsea Flower Show 2021, we are back for a third consecutive Show to style the RHS Experience Stand.
As pioneers of the urban gardening movement, a ‘fresh & innovative approach’ has always been central to the ethos of our garden centres. Since launching 23 years ago, we have been inspiring customers to recreate at home our signature style of matching nature-inspired decorative objects with on-trend colours and beautiful houseplants.
This exclusive collection consists of natural materials and finishes, providing homes with a timeless and minimalist interior style. It will also showcase the revival of some classic, but forgotten houseplant varieties.
Paul Holt, our Creative Director explains;
“The idea behind this theme is to use houseplants that have been left behind by the fleeting trends that are promoted by social media. We will be rejuvenating these old favourites, many of which are reasonably priced and widely available, to make people look at them again in a new way. Our usual approach is to create displays that mix plants with sundries and décor, so by updating their styling we will then give a fresh new image that everyone can enjoy.”